Sujatha Srinivasan




Sujatha (Mukundan) Srinivasan, daughter of Mr. Mukundan, joined Servals full-time after a successful stint of a decade with The Gallup Organisation (in India and US). Her work around conceptualising the commercialisation of the TLUD technology has laid the foundation for the scaleup of the TLUD technology.

Sujatha realised early on that this technology can be promoted the right way only if it can be set up as a large scale project. The potential of the technology to reduce emission, reduce deforestation while also allowing the household to earn from the residue were features that will manifest only when done at scale.

She also realised that attracting the right kind of project finance will become important given the early stage of the technology – where loans and MFIs were not appropriate options. She sought out carbon finance, “learned the ropes” on what it takes to groom the technology into a carbon asset and created the “proof of concept” for the TLUD stove to be endorsed as a carbon asset with quantifiable credit revenue.

She then looked for and identified the right implementation partner who would be able to run a project as per the protocol of a carbon project. And negotiated a contract with the carbon partners that allowed early stage project finance for the production and implementation of the technology. Her work around leading the communication with the carbon funders and guiding the project stakeholders and nurturing it to a point where the POA for the stove is officially signed is work that has lead to the setting of the stage for the take-off of the TLUD technology. Which indeed it has. This effort that has established a well functioning economic model with the aid of carbon finance.

The “Earn while you cook” triple-bottom line economic model around cookstoves is her brainchild – that took shape almost 7 years ago. Now, with a commitment to it, Sujatha is engaged in building a “full suite” economic chain with the residue of the cookstove as the foundation – for deserving clusters where carbon credit or other forms of finance does not come through.  

The “EYC” concept is now marching towards establishing a second viable model – where the residue turns women from poor households into charcoal artisans and creates a train of charcoal based products –  that are a necessary and meaningful addition to every household.  

Before Servals, Sujatha worked in the field of management consulting with “The Gallup Organisation”, both in India and in the US- for about 10 years. She has held various leadership roles involving research, writing books and publishing papers, managing project teams and delivering presentations and workshops based on customer feedback.  While the deep dive into the development sector from management consulting may seem unrelated on the surface, experience that comes with a grounding in market research, studying customer perceptions and blending perceptions into business outcomes, are learnings that are standing her in good stead in her current work – work that involves bringing different kinds of stakeholders to the table, understanding their expectations and amalgamating them into a meaningful proposal that represents a viable business model.

… All the time ensuring that that  the model makes a meaningful contribution to the deserving BoP, Climate change, Energy and Economy.