EYC - Implementation - Operational Overview

The “Earn while youcook” program – can be set up in two ways

o   As a large scale Corporate Project  (3000 households and above)

o   As a livelihood Project (500 – 3000 households)

In either case, the Program will require a strong Implementation team.  Presented here is an overview of what it takes to

(1)   Assemble the stakeholders for the project with their Roles and Responsibilities

(2)   Understand the flowchart of the project implementation roll-out

The Key Partners in the Project

“Earn while you cook” Program
Technology and Product Partner

•Provide Technology Literature, documentation as needed

•Produce and offer stoves to community

•Offer customized “Earn While You Cook” workshops.
Program Implementation Partner (Either recommended by organisation or brought in by Program)
Program Management  (esp for large scale projects)

•Stove sales and payment collection

•Managing Charcoal Buy-back

•  Nurture Program (fuel supply, charcoal chain, after sales)

• Through a dedicated on field team of  Field Staff (1 Marketing Coordinator, 1 Project Coordinator, 1 Logistics Coordinator, Field Supervisors and Field Staff).

Reporting to Organisation.
 Local Field Partner
Field support for the Implementation Partner

•Enable reach to households in  villages under their cluster.

• Organize demos , venue for training.

• Offer 5-10 locations  as warehouses and distribution points.

• Offer one warehouse for charcoal.

• Support local transportation.
• Pay agreed price (down payment and installments).
• Cooperate during reporting surveys

The Project Implementation Overview

·      The Program will be run with consulting support from us – in terms of scope and implementation.

·      The following are the typical activities in an Implementation rollout :

·      The Sales, demo, collection, charcoal buy-back – has to be handled by a fully dedicated team of   Field Assistants and at least 1 Project coordinator, 1 Marketing coordinator, 1 logistics coordinator and 5 Supervisors.

·      Two months of preparation time – to generate database (household cluster maps), create marketing materials, awareness workshops, soft launches, fuel chain planning (wherever required), Charcoal logistics (warehouse, hub points, local transport tie-up etc) and manufacturing lead time.

·      Stove sales @approx 500 per month; implementation over tenure of implementation;  starting Month 3

·      Charcoal collection to commence from month 4; estimated to be 20 kgs per month per household; projected charcoal generation 200 tonnes per month when 10000 stoves are deployed, starting with 10 tonnes in month 4 and increasing by 10 tonnes every month
·      Households are expected to earn INR7 – INR15 per kg under the “Earn while you cook” program, which will be paid by the FAs when they collect the charcoal from the household.

·      The charcoal has to be collected from the warehouses and “handed over” to the local Partner for them to sell. The charcoal profit from this will rest with the local partner.

·      A reporting format will have to be designed in line with requirements  and report on the metrics twice per year, in time for inclusion in annual reports.